DIGITALL

I don’t get it… At all… First I didn’t get it when Scotiabank created the line “you’re richer than you think” and now I really don’t get why @apple would totally rip it off..!?

I’ve been told that for #Scotiabank it’s apparently the most successful tag line in… Well…. Some have said history… (I’d love to see how they conducted the research on that one… Or dare I say… Reverse engineered the result they wanted)…

But why would such an innovative group deliberately steal the exact structure of a currently running massive ad #campaign in #canada? Or is this what #innovation truly is?

Is innovation being the first to market? Or the best to market? And are simple little tweaks done better… The best form of innovation?

Now… If I were Scotiabank… I’d target tech enthusiasts with a campaign TODAY!! reading “thanks for the compliment #Apple” and link right to this page.