There is something both thrilling and humbling about taking your best work, undressing it of all commercial value, and giving it away for free. But I am beginning to think the thrill outweighs the humility, because for the second time this week, I am giving away a major resource to anyone who wants to repurpose it for his own gain.
Today’s offer is the “Eloqua Social Media Playbook,” a 10-platform, 42-page guide to conducting business (and conducting yourself) on the social Web. Major credit goes out to two companies. JESS3 for all of their help in creating the Playbook (along with their vital role in Monday’s announcement: The Content Grid) and Eloqua, for having the guts and foresight to pay me to develop materials, and then give them away on faith.
Here’s a one-page sample:
