So clever.
When content marketing firm Beutler Ink announced that data visualization A-lister Leslie Bradshaw joined its advisory board, they didn’t issue a press release (that nobody but content farms would “read”). Instead they did exactly what they do: presented it visually, shared it socially, and characterized it playfully. In the firm’s own words:
“Some things are meant to go together: milk & cookies, peanut butter & jelly, and now Leslie Bradshaw & Beutler Ink. Our President and Founder William Beutler and Leslie have been friends and colleagues for nearly 7 years. They’ve worked together for dozens of clients and on hundreds of projects. We are ecstatic to make the partnership more official by welcoming Leslie as our company adviser.”
If content marketing firms can think like this, why can’t PR firms?
