Girls don’t like science. AHEM.
Girls don’t want to be scientists. COUGH.
Boys don’t want to play with or as girls. BARF.
True Fact Time: LEGO’s Research Institute set, you know, the one with all the female scientists being rad, came out last Friday and as of this morning - It’s TOTALLY SOLD OUT.
This is a True Fact, despite:
1. LEGO instituting a one per household purchase limit.
2. LEGO releasing a second set from LEGO ideas - the Exo Suit (not something they often do) in a very similar price range. In all fairness, the ExoSuit did come with one male and one female minifigure.
3. Guardians of the Galaxy destroying at the box office at the same time as their new LEGO sets were released.
There are moments when I am just so damn tired of talking about this problem. This huge disconnect between reality and media/corporate speak about what girls like, are interested in, want, etc. And I know I’m not alone on this. It can be exceedingly tedious to live your life a certain way and be told repeatedly by media (hi Marvel!), corporations (hi LEGO circa 2012!) and talking heads (hi every damn dude in Hollywood!) that your way of life, your way of viewing the world, your interests are not actually your own. That, in fact, they belong to one gender.
And so when something like this happens, it gives me hope. Because ultimately, the world (and specifically our media and our corporate culture) responds to money. And clearly, so many of us went out and expressed ourselves with our cash this weekend. Go us. And yes, I got mine and I can’t wait to build it.