So Glenn Beck and the Breitbart folk say Coke executives–most scions of buttoned down Atlanta white privileged stratum – set out to divide America?

Never mind that they consider America the Beautiful as their personal Horst Wessel song; we saw the idiotic comments on the sanctity of that such that Spanish words and brown citizen brimming with American pride somehow soils it. Let’s go to the gravamen of their “observation.” Did Coke engineer division?

Hey, perhaps they did. Yep, I’m saying it’s something discussed in marketing meetings like the one at General Mills over the Cheerios commercials. Now, is it the same aim as ascribed by loons, brown shirts et al? No.

I think they realized that 65 year old Fox News viewers, Duck Dynasty people and racists in Dockers are not the future profile of the Coke consumer . And given Coke’s international market, they aren’t now. So if asshole, rednecks, jingoists, snooty misanthropes/Junior William F Buckleys are offended… so? Plenty of others to take their place for the pause that refreshes. End of story.

Indeed my litmus focus group– the white male lacrosse players who I seem to attract in my courses and I have no damn clue why–didn’t register a peep. One did ask me “how random does someone have to be” [20 year old speak for silly! misguided, dumb] to publicly declare that one doesn’t know that America the Beautiful isn’t our national anthem nor a Christian hymn?

Random isn’t the consumer Coke wants. Diverse, like the forbears of the folk in the commercial in other lands bordering us and far flung, is. That = $$$. That = America. All of us.