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27

Jan

Heading for Spain

Like an international symbol, the highly representational, ‘Hat Icon’ for Hatquarters has created instant recognition for the Barcelona hat retailers.  Name-recognition, however, is merely part of the story.  In today’s media-driven marketplace, the ability of a brand’s image to applicably traverse varying platforms and applications is also vital.  From online banner ads to point-of -sale,  mobile phone icons to printed collateral– how does the brand resonate and effectively ‘speak’ to its audience?

By diligently maintaining the primary brand identity, a strong market presence for Hatquarters has been established, creating a solid foundation upon which the brand narrative can then be more efficiently and swiftly constructed.  While the cogent and managed primary logo (Corporate Brand ID) for Hatquarters creates an incontrovertible brand presence, the experience of the brand is revealed when a bit of nuance is applied.

  1. colorola posted this