My name is Harley Jebens. I am currently a User Experience Strategist for BBDO Atlanta, in Atlanta, Georgia, USA. This is a site I've set up to post my occasional User Experience-related thoughts or observations. I hope it will prove useful to you.
For more on who I am, what I do, and where I've been, see linkedin - http://www.linkedin.com/in/hjebens
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Are you designing your landing pages based on where their traffic is coming from?
Have you even thought about that?
Don’t be concerned if you haven’t. You’re not alone.
Your landing page is affected by the source of traffic coming to it. Unless you keep in mind the values, wants and needs of your landing page’s audience, you’ll struggle to find long-term success.
This article will dive into optimizing your landing page for five different traffic sources:
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