This post was originally produced for Forbes.

Fully 92 percent of high net worth individuals think driving global impact is important, according to a survey conducted for Capgemini and RBC Wealth Management.

Other observations from the report include:

• 75 percent of high net worth individuals or HNWIs 40 and younger believe that social impact is “very” or “extremely” important
• HNWIs in emerging markets like China, India and Indonesia were more likely to rate having social impact as “very” or “extremely” important

The survey also identified the top five ways that HNWIs give back:

1. Making investment choices with a clearly defined social impact objective
2. Giving on an ongoing basis to charities
3. More general community involvement
4. Volunteering knowledge and expertise
5. Making strategic business decisions with a clearly defined social impact objective

The survey results show that the top three reasons HNWIs seek to give back are their personal and family values, their desire to pass their values along to their children and their sense of responsibility to give back.

On Friday, July 18, 2014 at 3:00 Eastern, David Wilson, Head of the Strategic Analysis Group at Capgemini, will join me for a live discussion about the implication of this social activism among the wealthy. Tune in here then to watch the interview.

More about Capgemini:

Capgemini is one of the world’s foremost providers of consulting, technology, outsourcing services and local professional services. Present in over 40 countries with more than 130,000 employees, the Capgemini Group helps its clients transform in order to improve their performance and competitive positioning.

We offer an array of integrated services that combine top-of-the-range technology with deep sector expertise and a strong command of our four key businesses.

David Wilson

Wilson’s bio:

David Wilson is Head of the Strategic Analysis Group, for Capgemini’s Financial Services Global Business Unit. David has professional services and financial services experience spanning the areas of strategic research and analysis, management consulting, and marketing.

David focuses on wealth management and in addition to client engagements, has co-authored leading reports such as the Capgemini RBC Wealth Management World Wealth Report, the Capgemini RBC Wealth Management Asia-Pacific Wealth Report, and the Capgemini U.S. Metro Wealth Index.

Previously, David was a strategy consultant for Capgemini Consulting’s Strategy and Transformation practice where he worked on projects across a variety of sectors.

Prior to joining Capgemini in 2007, David worked for the U.S. wealth management divisions of UBS Wealth Management and Merrill Lynch Global Private Client Group.

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