digital heroine

Improv Everywhere is a New York City-based prank collective that causes scenes of chaos and joy in public places. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents.
One of their latest missions, ‘The Mp3 Experiment’, saw over 3,500 people converge on Nelson Rockefeller Park and participate in a series of synchronized activities involving flashlights, camera flashes, glow sticks, and masks. Hugely impactful, beautiful and moving, this is a fantastic example of collaborative action - marketers take note!