Dear axe, your ad is horrible. Let me explain how:

1) It objectifies women. 2) It tells young men with female friends that they are not “real men”. 3) It tells young women that “real” men don’t want to be their friends, they only want to “tear” their clothing off. 4) It insults men with braids. 5) It is advertising a crappy body spray.

Okay, that last one was just my opinion. The others are facts.

No, that last one was definitely fact.

And, just as a reminder, the same parent company that owns and produces AXE also produces Dove.  Remember that the next time they claim to be ‘women positive’.

Here is a video of a Dove’s latest body-positivity ad mixed with Axe ads…the contradiction is disgusting.  I never knew they are owned by the same company this is mind blowing.

I did not know that about Axe and Dove.