Companies are reluctant to admit a direct connection between the crusades of consumers like Ms. Shutters or Vani Hari, a blogger known as the Food Babe, and their decisions to tweak products, but the link seems clear. More than 140,000 people have signed Ms. Shutters’s petition on petroleum-based food dyes, and dozens have commented on Ms. Hari’s posts about some of the ingredients in items on Chick-fil-A’s menu.
(via Social Media as a Megaphone to Pressure the Food Industry - NYTimes.com)
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