Why it pays to think small
- Thinking small about community size is about focusing energy and attention on your core community, which might be a small group of people. These are your loyalists, your advocates and evangelists.
- Thinking small about impressions means that you should not worry about total impressions, but rather you should aim to focus on therelevance of your impressions.
- Thinking small about engagement means layering in the context of who is engaging, what they are engaging about, how they engage, and if in fact they’re inclined to engage in the first place.
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