Within a matter of weeks Marshall McLuhan published Understanding Media: The Extensions of Man, the book acquired the understanding of Holy Scripture and made its author the foremost oracle of the age.  Here’s Marshall’s famous talk “The Medium is the Message” with Australian Broadcasting Company aired in Monday Conference on 27 June 1977.

Part 1:  http://youtu.be/ImaH51F4HBw

Part 2:  http://www.youtube.com/watch?v=a11DEFm0WCw

Part 3: http://www.youtube.com/watch?v=CtpX8A7Q2pE