I was introduced to the WhadIf concept over a fire pit in an extremely close friend’s backyard. Of course, the man introducing me to the idea was our esteemed design director. Though I barely knew him at the time, I was captivated by the ideas being put forth by this pleasantly bearded fellow. I understood at once that what he was proposing was big. Upon meeting the founder and the rest of the (unbelievable) team, I knew it would succeed.
In Los Angeles I had learned while working at MediaMax Online that to succeed on the web your company needs to be a bridge. Be neither the creator nor the receiver, be what connects the creator and the receiver. It’s profoundly simple to understand. I am passionate about Whadif because it is not just a bridge, it is an airport. Whadif is connecting brands with data, data with content, users with brands, and so on. This marriage of Big Data and Big Creative will change the creative process.
I only truly enjoy work that is meaningful. And our work means a lot to my industry. Clients will no longer be worried that their content will not connect because we have the data to prove it will connect. Creatives will be rewarded for great ideas even if their idea is not the final piece of content. Everyone wins. And that’s why I am proud, nay elated, to call myself a Whadifer.