The Future: From the Eyes Of Microsoft
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Projection mapping on moving surfaces
Its nice to see digital artists constantly trying to push barriers. In this video we see a constantly moving surface as opposed to the static surfaces we’re use to seeing. This is object tracking and its finest. This makes the transformation and manipulation of the physical world around us a bit more closer to reality. Looking forward to seeing more things like this in the future.
Budweiser Super Bowl Ad
This is an a wonderful but lengthy Budweiser ad made for this years Superbowl by the guys over at Anomaly. Well placed brand evolvement.
PressPausePlay from House of Radon on Vimeo.
Press Pause Play: A documentary About Art in the Digital Age
Water Projection Mapping
This is just plain rad. We’ve all seen projection mapping and quite frankly, its hard to get impressed these days. However Weiden and Kennedy NYC came up with an impressive twist for Nike’s Jordan Melo M8 release. Water projection mapping. Check it out.
The Sound Of Football
Stockholm’s Åkestam Holst in collaboration with production agency Society 46 developed this really innovative and practical idea for Pepsi. It allows visually impaired football players to rely on other senses other than sight while playing the game.
Cameras track the players on the field, sends this information to an iPhone attached to each player’s head where its then transmitted into 3d biaural sound. This allows the player to perceive distance between things on the field.
This is a great example of taking existing technologies, mashing them up and creating something not only novel but useful. Hope we see more great ideas like this in the future.
You can check out the microsite here.
Real Scenes: Berlin from Resident Advisor on Vimeo.
Great video on the Berlin Techno Scene. Even if your not a big techno fan I’m sure you can find appreciation for the history and culture that drove it.
Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool and is a great way to get people to interact with your brand in a place where they’ll be purchasing/consuming your product.
If you’re interested in the techy side of how this works then here’s some info on the graphics framework Atlantis, described on the Minivegas site as “a set of user interface components suitable for the rapid assembly of artist tools, which together with a persistent data and parameter system allows artist and programmer to work together on shaping the project’s look without needing to hard-code everything.” Thanks to Creativity for this find.
Desperado Interactive You Tube/Facebook Connect Campaign
Desperados YouTube Takeover from Digital Buzz on Vimeo.
This is a pretty sweet campaign video from Desperado that utilizes the facebook connect feature into the storyline allowing you to interact directly with whats going on. Check it out.