Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes.
Produced at Cossette Communications, Vancouver
In Market date: March 31 – April 1, 2014
Location: Whistler BC Canada
Creative Director: Michael Milardo
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Kate Roland
Designer: Allison Chambers
Agency Producer: April Haffenden
Photographer: Anthony Redpath
Group Account Director: Anne Buch
Account Supervisor: Melissa Guillergan, Cambrea Strubin
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