22
Sep
Tidbit: Runway Rundown
Fashion Week is no longer the exclusive, VIP experience that it once was. Today, thanks to social media, brands are choosing to make the week-long extravaganza more accessible than ever, giving their social communities an all access pass via live-streamed shows, real-time commentary, and behind-the-scenes footage once reserved for industry elite (via curalate)
With more than 115,000 Instagram images shared during New York Fashion Week Spring/Summer 2015, and over 10.8MM engagements with those images, Instagram’s visual prowess proved powerful during the most recent events (September 4th to 11th, 2014). Designers weren’t the only ones that stole the show either. As Curalate found, brands that participated in peripheral ways, as well as bloggers and media personalities, were also able to join the conversation, command attention, and increase visibility among Instagram fans.
In the following infographic, we examine engagement with brands and images on Instagram during New York Fashion Week S/S 2015 – and what it means for you.
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