.
’…Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?’
.
‘It was really aimed at the people inside the apple computer. And It was 'think different’.
Let’s not do what everybody else is doing.
Let’s not mimic microsoft.
Let’s not chase IBM.
The only way we are going to carve out a special place for our company is to think different and express that in our own products. ’
.
(Source: bloomberg.com)