How to build a social image strategy ?
As brands lose control over the dissemination of one of their most valuable strategic assets, we may think it’s a negative phenomenon, but in reality this is a huge opportunity to generate new revenues, increase loyalty and strengthen brand value and operations. Kristina: The social space is exploding. How can a brand take all of the random instances of consumers using their images from random to a strategy?
by Kristina Knight
Read more on BizReport