project love: a campaign to enjoy nature
This campaign by the UK’s National Trust and titled ‘Nature’s Playground’, is designed to encourage visitors to have fun. A series of nine signs were created which, at first glance, look like warnings or instructions not to do something. Light-hearted in nature, Ben Cowell, regional director at the National Trust, hopes to re-invent the organisation’s image.
The inclusion of a hashtag (#NaturesPlayground), encourages visitors to share their experiences and post pictures of their visit on social media sites.
The campaign was developed by The Click Design.
