http://christinelaubenstein.files.wordpress.com/2011/08/ocean-city-137.jpg

The link above is a photo of an ad I found in the March 2011 issue of Rolling Stone magazine. The five reasons I love this ad? Well, firstly, the guy’s face. I mean, look at him. That has got to be the most pitiful and hilarious expression in the world. Secondly, the truth of the ketchup sandwich. I have a friend in college that told me about a week in which she was so broke, she actually lived off them for a while. When I see his face I think of her, sitting in a dark college dorm in southern California, hungrily chomping away at some Heinz-Wonderbread hybrid. Besides that, though, the idea that the ad managed to incorporate such a strong taste with their with their text made it much more memorable than anything else in the magazine. Humor was also seamlessly incorporated, and the advertisement was selling much more than simple antivirus software - it was protecting my IDENTITY from being stolen. Someone else eating my aunt’s stroganoff? Aw hell no!