Monarch: Legacy of Monsters - 1x07

Imagine finding out you have a grown sibling you never knew about and within a week she's stealing the girl you fumbled the bag with.

:D

Living her best and gayest life as she should be :D

America Ferrera’s tweet about directing

Mizu, in every single episode, without fail:

Holy shit I think I just cracked the code of why people think you can’t sell things on Tumblr 😭

I was reading one of the Substacks I subscribe to, talking about how they promote their publication and their various sources of traffic, when I came across this paragraph:

Now I happen to also run a fairly popular Substack (about gay vampires). One whose readers are almost entirely Tumblr users. And Tumblr clicks have just never shown up in my stats, I’m used to it. Naturally I had to comment:

It’s not just Substack’s tracking that doesn’t work on here. NO tracking works on here. Tumblr is just one of the last platforms left that completely obscures its users’ data!

That’s why there’s this persistent myth that you can’t advertise on Tumblr. It's not that you can't sell things here, it's that you can't use the invasive methods that are standard everywhere else.

Okay but this isn’t accurate? I’ve been in digital publishing for well over a decade and live and breathe analytics. Tumblr had perfectly normal tracking cookies, etc for years. At one site I worked for Tumblr was a decent share of new traffic a decade ago. Mic used to get a good amount of traffic from Tumblr and enormous engagement on site. But the problem is click through on Tumblr really is horrible and has been for, again, over a decade. People will share a smart quote but they will not click the link to read the original story.

A big part of this is because Tumblr users are very savvy. They know how costly a click is and they’d rather stay on the page! That’s really good for Tumblr itself, and great for users and it’s one of the reasons I’m still on the site. Its users just wholesale refuse to engage with the economics of the internet and while that’s how I and many others make a living god damn do I appreciate it.

But because of that the investment you put in, be it posts to encourage visits to your news site or ad campaigns for your product, nets a much much much smaller gain on Tumblr.

Like maybe Tumblr has recently axed all analytics so it’s harder to track—that could be true and would make it much easier to comply with the GDPR. But if that’s true it’s only because there was years and years of evidence that Tumblr is not worth it for advertisers or content creators on other ad platforms.

Personally I love that. I like that I can come here, turn off my internet brain, and just vibe—while occasionally dodging a graphic porn bot.

I'm obsessed with Carol Danvers. She's socially awkward. She's a war criminal. She's a cat mom. She's a Disney princess. She hates everything. She could beat the shit out of everyone. She's 60. She's half alien. She's a comedian. She's in a glass closet. She's a girlboss. She's a girlfail. She's everything to me.

BLUE EYE SAMURAI (2023)

Ah, but what's really gonna bake your noodle is that earlier in that same episode:

BLUE EYE SAMURAI (2023)

Had to draw the trio

Blue Eye Samurai | Episode 4, "Peculiarities"

DON'T LET THIS GO OUT OF CIRCULATION. ADD MORE ONTO IT. QUEUE IT. DON'T LET THIS SITE FUCKING FORGET. THIS TRIAL COULD HAVE MASSIVE CONSEQUENCES FOR THE WHOLE INTERNET.

this is one of the most important trials of the decade and could have wide ranging impact but it’s also a truly wild case. a lot of publications are covering it but it’s very difficult to cover because whole chunks of the trial are occurring behind closed doors and not in the public eye. ostensibly to protect the details of many of the terms of deals from these enormous companies. like one thing we learned so far? google pays apple 18 billion dollars a year to be the default search on ios. 18 BILLION A YEAR.

The parts of the case tried in public are also still in a federal court in DC that does not allow electronics meaning we are wholly relying on reporters to go sit in the court room and relay everything back—usually to another reporter sitting outside. The Verge, a tech pub, is doing this, as is The Register. Law360 is doing it probably the best but it’s a site largely behind a paywall—which given the cost of covering a trial like this it’s hard to complain about that but does reduce access.

The federal government is going to be ending its case soon and that case is a tricky one. Because they’re claiming that Google’s deal to put Google Search on iOS effectively destroyed the ability for other search engines to compete. Satya Nadella, the CEO of Microsoft agreed and said yup—Bing sucks because Google’s so good no one uses Bing which means it can’t train itself to be better.

Google’s case is that it’s simply the best and it’s not its fault other search engine’s suck.

So it’s basically…if search engines can only be good through increased adoption is it really Google’s fault it’s aggressively cut other search engines out—particularly in its deal with Apple?

Email your congress folks and senators and keep paying for the very good journalism covering this trial.

But also stop getting your news from social media and start supporting good publications putting in the actual work! this is a heavily covered trial if you’re reading actual news publications.

BRADLEY JACKSON and LAURA PETERSON THE MORNING SHOW - 3.06 The Stanford Student

The Morning Show - 3x02

I have the fonts, and I couldn’t help myself.

The mirror universe!

The Morning Show - 3x01

straight women need to start fetishising sapphic women so there can be more femslash fan fiction. we gotta outsource and get more writers on board. I want it to get to the point where two women cant be on screen together without having a 80k space opera fic written about them. I want show runners to be scared of cancelling sapphic shows because legions and legions of fans will come after them. dont tell me my priorities are wrong.