theraegeofsappho reblogged
According to the company’s website, “Baking Pitchfest 2024” offers a product edition geared toward baking brands founded and owned by people of color across the U.S., and a bakery edition, which focuses on people of color-owned bakeries in the Northeast and Washington state. “Half mentorship, half competition, Baking Pitchfest is an accelerator program designed to foster greater inclusivity and creativity in the baking world by providing equitable opportunities for People of Color entrepreneurs,” the website states, adding that winners will receive financial support, mentorship, and exposure. But the initiative has generated outrage amongst conservatives online, who have blasted the competition eligibility rules as discriminatory against white people.
One X user critical of King Arthur Baking’s contest posted an email she received from the company in response to her complaining. “Helping build joyful, equitable communities that celebrate diversity is an important part of who we are as a company,” the email states, later adding: “We love baking with anyone and everyone. Our simple expectation is that everyone show respect for one another.”
Time to buy more King Arthur Flour!
If you need more reason to support them, they’re worker owned.
Also they actually are working on regenerative agriculture:
Also they do blog articles about adaptive baking:
You know, way too often I find articles talking about how the maker of some product I use is actually Evil. It's really nice to get the opposite.
