Hania Zaazoua is the 39-year-old Algerian designer, visual artist and stylist. She is a graduate of Fine Arts and woks as the Design Director at Bergson & Jung in Algiers. She has also established her own interior design brand called ‘Brokk Art’ in 2012.
Zaazoua draws her inspiration from personal wanderings, be they real or virtual and creates work that flirts with a trivial dream world and explores an alternative version of the society that she lives in. Enjoying the use of paradoxes, she looks at the complex relationship between the cultures of the East And West.
Using digitally manipulated images that she presents on soft silk material – that is stretched onto circular embroidery frames – her work deconstructs and recomposes popular or historical cultural icons and manipulates the tales being told.
In the ‘Young Ladies of Icosium’, we see a vision of the timeless Algerian women, renowned for storytelling and wisdom. As leading characters, they all present both an interface and an interference between East and West. Set in an undetermined time and space, they allude to the themes of decolonisation and self-empowerment and also refer to Picasso’s ‘Young Ladies of Avignon’.
In ‘Wonder Lalla’, the artist creates an Algerian version of the warrior-princess super heroine. Whether contemporary or ancient, she is a multi-generational role model. The use of the title ‘Lalla’ is of Berber origin that signifies a mark of distinction for the woman. The other works presented in ‘Textural Threads’ are: ‘Discretion Zone’, ‘Mahmoud & Tassadite’ and ‘Daydreaming’.
Zaazoua has also provided a statement for this piece: “In a world where reality is fantasy… that specific prism, different and sometimes close, I propose an alternative world that is dreamlike and almost falsely naïve. I use clichés picked up from the media, literature material and films that have references to the West; but, being from the East, I create the reactive heroines, some who are real and others fictional.”
