4th and final day in South East Asia
With the early morning starts beginning to take their toll, CA was pleased to begin Friday morning with a visit to Nanyang Technological University - The largest engineering college in the world. This may seem like a strange port of call but at the heart of NTU lies the thriving ‘School of Art, Design and Media’ offering courses in areas including visual communication, digital animation and interactive media. Intrigued to find out more about the cultural heritage that these young Singaporeans draw on for inspiration, CA quizzed the college lecturers only to be confronted by the old 'melting-pot' cliché. A cliché it may be, but with Singapore being such a young country consisting of a wholly migrant population it's not surprising that the students cultural touch points lie outside of the islands confines.
The School of Art, Design and Media at NTU
To counter the students over-reliance on external points of reference, the schools teaching is focussed around 'cultural heritage preservation' with the students being educated in historical regional art forms such as Chinese Puppet theatre and local dance forms. This is all in an effort to draw their attentions away from solely western or Japanese/anime influences and focus on cultural touch points closer to home, an initiative CA whole heartedly agrees with.
Examples of work by students on the Visual Communication and Digital animation courses
With CA's trip nearing its inevitable end there was just enough time to take in some home-grown Singaporean animation talent in the form of Scrawl Studios. Upon arrival at Scrawl CA was confronted by two universal truths; smaller independent studios the world over will always favour the warehouse district of town to set up shop and will always have a "funky" bookshelf.
Some interior shots at Scrawl Studios
Scrawl has come on leaps and bounds in the eight years since it was founded, moving from working primarily in servicing the advertising industry to now producing its own original content. Scrawl’s collective of animators and artists have strong sensibilities when it comes to design and visual development. Their vice president for development Ervin Ann informed CA that local Singaporeans will often favour working at Scrawl over large multi-nationals like Lucasfilm for the creative freedom that they are granted, even if it means taking home slightly less in their pay packet at the end of the month.
Animators hard at work at Scrawl
After an intense five days touring countless studios, CA made its weary way back to the airport with a suitcase and head overflowing with information. In a country where design and interactive media are deemed priority areas for investment and development CA has high hopes for Singapore and its creative industries. Although they are by no means a world leader in terms of content generation and original ideas just yet, in a country with a can do attitude where things happen very quickly CA anticipates it wont be long before all that changes.
Computer Arts, signing off from Singapore.