My contribution to an e-book on digital strategy created by Pressboard Media.
Just one example of a reaction to one of my Social Content development presentations. This one took place at Universal’s “YouU 2016″ conference.
Developed a creative strategy and helped sell in a three-video program with Victoria’s Secret PINK for their Back To Campus program.
Creative strategy and development for Rachael Ray’s Nutrish Cat Food, looking to differentiate itself from other pet care brands that have worked with BuzzFeed on co-branded content.
Creative strategy and development for P&G’s Venus marketing efforts around the Olympics with US Women’s Gymnastics Team member Gabby Douglas.
As part of a large program with AB, I crafted a broad Creative Strategy for one of their new brands, BEST DAMN Brewing Co. This included Creative Development of several cobranded recipe videos which, despite not being seeded on the Tasty platform, gave them more control and still garnered over 1MM views.
In addition to my role as Creative Strategy Director and previously a Copywriter for BuzzFeed’s partnership with GEICO (see sidebar for a full list of work in the partnership), I had an active role in Creative Development of this concept for our second video program.
As part of my role as Creative Strategy Director for Nestle Waters, I had an active role in Creative Development and Strategy for this Cobranded video program.
As part of my role as Creative Strategy Director for all of Nestle in the US, I’ve worked on a variety of programs. This was a video program we sold for Lean Cuisine where I had an active role in creative development and post-production edits.
In August of 2015, BuzzFeed released its first official go-to-market presentation (a story that has been used in every sales pitch until Fall 2016, when the slides were revised). I helped write the story of how BuzzFeed creates an idea, and what makes the creative so shareable.
Bottom line? Try to tell the best story possible and never forget to ask yourself, “Why would people share this? Is it relevant?” Sounds basic, but according to Puglisi, lots of people don’t bother to take a minute to think about these kinds of questions. “Optimization comes with scale,” he says, “but it has to start with good content.”
In addition to developing the proactive Creative Strategy and developing several planned-spontaneity executions as part of a large GRAMMYs program with Pepsi, I ran Creative Development and execution of this real-time piece of content created in a “war-room” with Pepsi’s social agency during the broadcast. Turnaround time from concept to execution was two hours.
You might think that this sport is only for professionals, but you'd be very wrong. There are a ton of reasons you need to SUIT UP and KICK STUFF today. To Love, Sweat and Beers".
Creative Strategy // Writer
Written and Edited for Rdio by Joe Puglisi. Breaking new ground by selling the earliest version of our popular quiz format to an advertiser.