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Dolce Gusto’s Easter “Modern Art of Conversation” campaign 

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When it comes to thinking about how the internet of things (IOT) might impact privacy, it's easy to get stuck on smart fridges and thermostats that respond to your habits, writes Simon McEvoy, planning director at Jam for Marketing magazine. But discussions at SXSW this year open up a totally new set of opportunities and threats that will come about in a hyper-connected world.
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