Fallout Beer to be released by Carlsberg in the UK
Carlsberg has announced a Fallout themed beer made in collaboration with Bethesda Softworks, promoting the upcoming release of Fallout 4. It sounds rather straight forward, being a pilsner at 4% ABV, and will only be available in the UK.
As far as product tie-ins go this “Fallout Beer” is a bit unimaginative. As a huge geek who has spent the last few months immersed in Fallout 3 and New Vegas in preparation for Nov. 20, I can think of a thousand more interesting label names. I can’t imagine people not invested in (read: obsessed with) the Fallout games would be interesting in picking up a bottle of generic pilsner for double the price. Why not make it a bit more interesting? Maybe I’m asking too much of a macro brewery collaboration with a AAA gaming publisher.
I hope, given that Fallout 4 is set in Boston, we get a sly reference to a certain local brewery. While beer hasn’t really been a huge part of previous Fallout titles (Nuka-Cola taking center stage as beverage of choice) it would be pretty cool to stumble upon something alluding to a “brewer patriot” in the ruins of a facility in Jamaica Plain.