Google AMP previewed with publishing partner Vox Media
The latest initiative to improve mobile performance
Today Vox Media joined Google as a publishing partner on Google AMP: the Accelerated Mobile Pages Project that aims to dramatically improve the performance of the open mobile web. Announced this morning in New York City, the new open source initiative allows webpages with rich content like video, animations and graphics to work alongside smart ads and to load instantaneously.
“At Vox Media, we want our users to have the best experience possible on whatever device or platform they choose, and we have always believed in benefiting and contributing to open web projects. We’re proud to partner with other media and technology companies to create a standardized approach to web publishing that allows our mobile users the most consistent, fast, accessible, and high-quality experience possible.”—Melissa Bell, VP of Growth and Analytics, Vox Media and Co-Founder, Vox.com
Armed with Google AMP, Vox Media looks forward to better, faster mobile experiences for audiences and advertisers on any phone, tablet or mobile device.