Broccoli City Organic Lifestyle Group is geared to bridging relationships between companies and mainstream multi-cultured consumers. Our niche is exposing the urban community to environmentally friendly products. Generally these consumers have very little information about Going Green, and sustainability,but it is not just about “being green” it is about being “yourself”. The “BC” brand name has been molded into a huge grassroots movement because of its daily blog, community involvement, events, Eco fashion and online video series BCTV.