Well, first, why would anyone want to identify under the sign of a racist and xenophobic publication? The problem is that you have large groups of people using this hashtag who never heard of Charlie Hebdo prior to this. But then if you move beyond that small issue, you have the larger issue of this floating ‘Charlie’ figure which has emerged, almost like a person, and who is being defended almost like a person—a martyr, more accurately. If you need a better piece of evidence for the lack of sincerity in the air, also think about the fact that the hashtags aren’t “je suis les douze” or “priez pour la paix.” The focus is not on the criminal nature of this killing, nor really about the journalists killed, unfortunately. Under the guise of mourning and “free speech,” people are defending their right to publish racist and homophobic material. This is about media strategy, not actual death and actual crime. Basically: ‘Charlie’ is not a person; it’s a brand. That’s the reality behind #jesuischarlie, and that’s why I find it, frankly, gross as a placeholder for the real discussions I think France, the rest of the European continent, Britain and the U.S. should be having about racism, religion and national identity.