Client: WyoTech
Role: Art Direction / Design
WyoTech is an automotive college with several campuses nationwide, operating under Zenith Education Group. The school set out to commemorate their 50 year mark with an anniversary logo. This logo replaced the original WyoTech logo on all branded material throughout the year of 2016.
Client: WyoTech
Role: Art Direction / Design / Illustration
To further WyoTech’s promotion to potential students, we developed a series of typography based car posters to go along with the rest of the branded items given out during campus tours. All vehicles used were built by or modified by WyoTech students.
Client: McDonald’s
Role: Design / Web Design
Burger Build Off is a McDonald’s contest that gives Chicagoland residents the opportunity to create their own virtual burger. After several rounds of voting from the public and a selected panel of judges, a winner is picked, crowning the tastiest burger.
This one page site was used to thank all participants as well as give viewers a general timeline of how the contest progressed to the two finalists. The timeline was created with an infographic approach, ending the page with a visual detailing the ingredients of the two final burgers.
Client: Sprite
Role: Graphic Design / Animation
In celebration of Lebron James’ decision to return to the Cleveland Cavaliers after the NBA 2013-14 Season, Sprite began a campaign to commemorate the gutsy move. I was commissioned by the soft drink company to create social media content for said campaign. This included three static images and a 6 second .mp4 video formatted specifically for Instagram/Vine. These images and video all include the phrase “Two Three Back,” referencing James’ jersey number #23.
Client: LATITUDE Chicago
Role: Art Direction / Web Design / Animation
Platform(s): Web
A concept design for LATITUDE Chicago, a high end digital printing lab, complete with an interactive calendar, custom iconography and animation.
Client: TECH Kids™
Role: Art Direction / Illustration / Design
Hired by TECH Kids, a non-profit STEM organization, to develop four new characters for the brand and implement the illustrations in a new logo for their upcoming summer camp program. These characters were to compliment their pre-existing character, TECHY, with the intention of developing story lines for future lesson plans, children’s books, and games.
MarcusXL
Role: Art Direction / Design
A brand identity package for my personal brand MarcusXL
Client: Walking Canvas Brand
Role: Creative Direction / Art Direction / Design / Photography
Commissioned by Chicago based clothing brand Walking Canvas to create a catalog of their 2013 Spring/Summer collection for trade shows and wholesale buyers. This catalog includes product shots, order information and is concluded with an order form.
Nike+
Role: Design / Art Direction / Development
Platform(s): Web / PDF
This was a project focused on rebranding one of Nike’s less sought after products, Nike+ Fuelband SE, using an interactive PDF. The PDF includes page-turn sound effects, navigation, page animations, and an embedded video.
Revive Chicago
Role: Creative Direction / Art Direction / Design / Photography
Revive Chicago is a typography-based poster series that tackles some realities behind the city’s gun violence.
[…] Using a nonchalant, irreverent tone throughout the series was essential to illustrate the current desensitized nature of the people that call these penurious areas of Chicago home. But also, I wanted to use controversy as a tool to engage the audience’s attention. The content of each poster represents youth culture, using prevalent clichés and pop culture references, while the imagery used is very commercially inspired, representative of the outside of the box looking in, or rather, the population that isn’t directly affected by this issue. This series isn’t only for those who are unaware of the facts presented by the posters but also to reinvigorate those who currently live under such conditions to take action or at least to continue asking questions.
Client: Walking Canvas Brand
Role: Art Direction / Design / Photography / HTML, CSS, JQuery
Platform(s): Web
Client: Game of Life Athletics
Role: Art Direction / Design
Client: Walking Canvas Brand
Role: Creative Direction / Art Direction / Design / Photography
Walking Canvas is a Chicago based clothing brand that prides itself on its ability to spread its identity through a multitude of garments and media. Walking Canvas Brand's 2012 released magazine/look book was created to give consumers a look into the brand's history, influences, and current/future products. I was responsible for the direction and design of the WC look book. I was also responsible for product photography with additional photography from Ayodeji Odunsi.
DIGITAL PREVIEW CAN BE SEEN HERE.
