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Fitz & Simmons

@fitzsimmonsshield / fitzsimmonsshield.tumblr.com

Your one stop blog for everything Fitzsimmons, the marvelous Agents of SHIELD nerd-powered duo. Member of The Fitzsimmons Network. Find me on AO3 too! FYI: This isn't my primary blog so I follow back on my personal. Banner and icon made by the wonderful @fitzythesnowman go follow!...
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zephyrmonkey

S1 E8 Agents of Shield 10th Anniversary

10 years ago today we…

Heard another money reference! (I love these references!)

Laughed at May’s comment about Thor (She may not show her emotions but she does have eyes!)

Smiled at Ward’s attempt to distract Simmons and help her with her fears. (it was such a sweet moment)

Watched with dropped jaws as another Asgardian living on Earth is revealed.

Got a glimpse of what Ward’s childhood was like.

Got a glimpse of what occurred in Bahrain.

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Jemma: If you bite it and you die, it's poisonous. If it bites you and you die, it's venomous.

Hunter: What if it bites me and it dies?

Fitz: That means you’re poisonous. jesus christ, Hunter, learn to read.

Bobbi: What if it bites itself and I die?

Daisy: It’s voodoo.

Hunter: What if it bites me and someone else dies?

Fitz: That’s correlation, not causation.

Bobbi: if we bite each other and neither of us die

Daisy: that’s kinky

Jemma: oh my god

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e-clv

im riveted by this. this is the future of television. 

this post has rendered my activity feed unusable on so many occasions but I can’t bring myself to delete it. Noodles…

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“Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with absolute truth.”

— Simone de Beauvoir, The Second Sex

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This is so cool! But what country are they from? “Africa” is really vague.

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nonhoration

Their names are Duro-Aina Adebola, Akindele Abiola, Faleke Oluwatoyin, and Bello Eniola and they’re from Lagos, Nigeria. There’s a neat video about them here.

boost the fuck out of this, and make sure you include their goddamn names and country of origin.

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molothoo

☝🏾

Again: that’s not disrespect, that’s journalism. That’s how headlines work. The goal of a headline is NOT to be a substitute for the entire article. It’s to tease the article itself, and generate enough interest and intrigue to get clicks. You only have so much time to capture attention in a headline. If you only have a few seconds and a handful of words to snag someone’s news-scrolling gaze and get across pertinent facts, then you try to make those facts as simple and accessible as possible.

If you started a headline with 4 names no one has ever heard before, most people won’t even read all the way to the pertinent information in the headline, let alone be intrigued enough to click on the article itself. And more people know where Africa is than where Nigeria is. I’m not making a value judgment there, it’s just the truth. It’s a funnel approach: you start by appealing to the broadest or most culturally relevant possible demographic in the headline so people will click on it for more information, and then you start going into detail:

In less than 2 sentences we have names and a location. 

I checked another article about the same thing, with a similarly catchy and vague title: 

And again: names (and this time even ages and pictures) and a location within the first 2-3 sentences of the article, immediately following an eye-and-attention grabbing, snappy and easy-to-digest headline.

This is a basic journalism thing. They ARE named, and in fact their praises being sung–you just have to be willing to read more than a headline before you start judging the content. 

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