We asked the guys, Bob Ewing and Drew Hill, from Inch X Inch to give us a little insight on what has brought such a new company great success in less then a year! They talk about how genuine relationships have played a huge role as well as provide practical tips! Here’s what they have to say:
“You are the company that you keep.” We’ve all heard it before, from parents and grandparents, teachers and mentors. Yet this maxim can extend beyond a general life lesson and be applied to your brand as it grows and grows up.
There are many facets to building a brand; one that we've found interesting is how the people you align yourself with—your partners, peers, key influencers and consumers—can help steer and build your brand for the better. The fact is, we wouldn’t be able to share this with you today if it weren’t for several key relationships that have helped us bring the idea of Inch x Inch to life.
We believe that small things can make a big difference. And we bring that belief to life by selling one-inch buttons to support youth art education. It’s the perfect combination; a fondness for these small-sized canvases and the desire to give back and contribute to the future.
Fortunately, we’re not alone.
Inch x Inch is a passion project, something we give our time to outside of office hours, in the nooks and crannies of everyday life. Knowing that the success of our mission depended on the funds we could donate after costs, we reached out to others to help defray costs and reduce overhead. But they did far more than make a contribution; they challenged us to rethink certain aspects of our brand. Ultimately, it was those challenges that set us up for the success we are realizing today.
