I feel like the big push for AI is starting to flag. Even my relatively tech obsessed dad is kinda over it. What do you even use it for? Because you sure as hell dont want to use it for fact checking.
There's an advertisement featuring a woman surreptitiously asking her phone to provide her with discussion topics for her book club. And like... what. Is this the use case for commercial AI? This the best you could come up with? Lying to your friends about Moby Dick?
One of the big pushes tech companies are making for AI is entirely in the tool of convenience. Take Gemini for example, one of Google's really big pitches for it is in features like Help Me Read and Help Me Write, which are like the lowest tier use case for deep learning models but are also the two AI features that the average consumer will actually care about. Sure they advertise the GenAI stuff Gemini Advanced is able to do, but they've woken up to the idea that the average consumer does not care about GenAI and non-AI Bros fundamentally loathe GenAI.
Every company with a language model got sucked into the venture capital pitfall of AI and now have to market the one set of features the general person actually cares about.
I work in advertising and the culture shift surrounding AI even from January until now (end of March) has been drastic. At the beginning of the year, the company I work for was using AI to design most of their assets. Clients started coming back and requesting that we no longer use AI generated images or videos for copyright liability reasons. Basically, there's no way to tell whose art or photography was scalped to make an image, so as companies who are trying to make a profit using potentially stolen images, it puts them in a gray area, legally.
Also, companies do look at their comment sections. Anti-AI commenters on social media ("this is not a real image" "I don't trust companies who use AI" etc) are seen by higher ups of a company. Basically, keep bullying brands who use AI, it's working. Now my company uses almost no AI for deliverables, which is a huge win.