The right way to lash out... ;) #theBalm #theBalmCosmetics #CheaterMascara #Mascara #Beauty #Makeup #Love

Tutorial Using Makeup from TheBalm Cosmetics!

Some #makeup #inspiration for your #Friday! #LA #MUA and #BBlogger @makeupbylilit looks #gorgeous wearing our #BettyLouManizer - the #golden #glow of Betty accents her #dramaticeye look perfectly :) 💛💜💚 #theBalm #theBalmCosmetics #SmokyEye #lashes #brows #contour #makeupideas #makeupbylilit #motd

Our favorite Smooth Operator... ;) #theBalm #theBalmCosmetics #SexyMama #TranslucentPowder

#Eyeliner galore at #theBalm HQ today...have you snagged YOUR Mr. Write (Now) yet? ;) #theBalmCosmetics #MrWriteNow #makeup #obsessed (at theBalm)

#PowerCouple Alert! Lightly apply #Instain #pink #blush in #Lace onto your apples with a duo-fibre or fan brush for a subtle wash of color :) Tie your #Spring look together with a #magenta pop on the lips with the help of #ReadMyLips #lipgloss in "Pow!" 🎀 #theBalm #theBalmCosmetics #MakeupIdeas #MakeupEssentials #Colorful #beauty #pretty #motd

Can we just pause for a second and look at this #puppy in pajamas? 😍 @mila_thelab

Need some last-minute #VDay #makeup inspiration? #bblogger @alysonalconis looks effortlessly-chic wearing #theBalm #CindyLouManizer on her cheeks and #ReadMyLips #pink #lipgloss in "Bam!" for a subtle pink pout 🎀 Head on over to @stylelist for full deets :) #theBalmCosmetics #Beauty #MakeupIdeas #Blogger #MOTD #ValentinesDay #blush #highlighter #pinklipstick #lippie

theBalm Meet Matt(e) Nude Tutorial

Simple Matte Cut Crease Using theBalm Meet Matte Nude Palette

UNBOXING + FIRST IMPRESSIONS! | theBalm, OCC, SnapTats | Amenakin

#FW15 is upon us! Play up your not-so-basic #neutrals by pairing this #beigeclutch from @lulus with #theBalm 's #MaryLouManizer and #Shwing #eyeliner. Complete your wear-it-anywhere #beauty look by mixing #BalmGirls #nudelipstick in #MaiBillsbepaid and #ReadMyLips #lipgloss in #Snap for the perfect nude pout ;) We are so excited to be a part of the upcoming @lulus event, #LulusStyleStudio! ❤️#NYFW

#theBalmThinks ... #DeepThoughts #Quote #FunnyQuote

#Regram - Life's just better with a little "Bam!" - you might just find this little #pink #lipgloss in @birchbox 's collaboration box with @renttherunway :) 🎀 #thebalmcosmetics #thebalm #birchbox #rentherunway

#thebalmthinks 🎀 #quotes #lifequotes #girlpower

Watch #model @missvirginiakiss achieve an easy, #freshfaced #beauty look using #thebalm #FratBoy #blush :) 🎀

CONGRATULATIONS Kassie Harris, Hana Ilarde-Yenne, and @laracockroft - you are the 3 #Lucky Winners of #theBalm 's #WhosYourLuckySomebody Photo #Contest and #Giveaway ! Please send us a Direct Message to claim your #VDay prizes :) Thank you to everyone who participated in this contest - your photos made us laugh, made us cry? And we hope you all had as much fun as we did prepping for #ValentinesDay weekend! 🎀 XOXO, theBalm Team ❤️