Many of you have probably heard of Paul Dini’s interview on Kevin Smith’s Fatman On Batman podcast, where Dini comments that shows on Cartoon Network with large female followings were actually being canceled, because ‘girls don’t buy the toys.’ So the network wants shows that appeal primarily to boys, at least in the superhero genre.
This is incredibly ignorant on many levels. Girls don’t buy genre stuff? Are these people THAT out of touch?
I have experienced some of this myself. A couple examples that spring to mind are:
1) The Wonder Woman animated film did not make as much money as some other DC animated films at first. However, over time, it outgrossed many of the other DC films. Keep in mind, it was competing with animated films that had major live action movies going at the same time…Batman, Superman, Green Lantern, etc. It outgrossed the Green Lantern animated films. But for inexplicable reasons, that is never mentioned…all that is ever mentioned is that it didn’t hit big right out of the gate. Neither did MOST of the animated films, but for some reason, only Wonder Woman is held accountable, despite making more money over time.
2) I also experienced some of this in talks with Disney right before they purchased Marvel. They asked me to develop tv ideas for them, interestingly NOT because I was female, not for a female audience, they wanted a BOY audience, and they felt I could help deliver that with good action stories. I bring this up because it’s interesting…people who are mad there’s no Black Widow film in the planning,(understandably) are upset.
But my meeting with Disney tells an interesting picture. The executive I spoke with put it very bluntly, to his credit. He said that at one time, Disney OWNED the boys’ adventure market on television. But over time, they had more and more success with programming for girls. To the point where boys actively started avoiding the Disney brand.
You think they bought Marvel and Star Wars for purely the intellectual properties, you would only be partially correct. They bought those properties to make Disney cool for boys again. To own the boys’ adventure market like they felt they already owned the market for girls’ progra…