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#PROJECTHOME

@projecthome2016-blog / projecthome2016-blog.tumblr.com

Welcome to the blog dedicated to Project Home. The purpose of this project is to promote the song "Home", which was released on the Perfect (EP). You can find all the updates and information here. This is for One Direction!
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Here it is, the full #ProjectHome interview on Now105.3 with Tyler Layne and Lexi @idareyoutotakealook​!

From Now105.3′s website: “If you don't know, Project Home is a movement created by One Direction fans to get as many people as possible to hear the song "Home" and the message it has to offer! Lexi does a way better job at explaining it than I do, so take a listen to our interview!”

Opportunities like this wouldn’t happen without the station’s enthusiasm and generosity (these guys have been incredible #ProjectHome supporters since day one), so please take a moment to tweet TylerLayneMusic/Now1053 and thank them for their time!

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Now 105.3 have been INCREDIBLE supporters throughout #ProjectHome, and now they’ve taken things even further: not only did Tyler record an interview with @idareyoutotakealook​ about the project yesterday (we’ll let you know when it airs!)​, but he’s also included Home in their Top 10 at 10 poll. Meaning, if we place #1 by June 10 11:59PM EST, Tyler will play Home every night during peak time for an entire week.

We’re a close 2nd right now so every vote is vital. Also, the poll doesn’t update instantly - vote and refresh the page ten times and they’ll all count. Let’s turn things back around in our favour!

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Billboard just dropped something verrrry interesting: 

“Why not release another Made in the A.M. track as a single? Even though "History" was supposed to be the final single from the album, it's not like Directioners will complain if another official 1D single – with a new chance at radio and the charts – comes out.”

It’s impossible to know the extent of how genuine the deal is, but it’s a chance we can’t pass up if it means getting Home significantly more radioplay (we believe there were legal reasons why it was never played in the UK, for example), official support and a proper music video - we’ve already achieved so much with #ProjectHome and sheer fan dedication alone, so let’s push it the whole way into ‘official’ territory!

(Type ‘Home’ into the OTHER section to make it count!)

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Hello Project Home supporters!

#ProjectHome’s official promo is now over, and it’s time to send out a few words!

Firstly, CONGRATULATIONS! You have been absolutely incredible and have achieved so much. Thank you to everyone who supported Project Home, whether you've been here since the project was a mere idea, or since the first week, or whether you joined us as a new fan during Home Month. The first day marked Home instantly trending #1 on Billboard 140 Chart (a feat it has achieved many times since) and we saw #ProjectHome trending worldwide with almost ONE MILLION tweets. Every day from then on, a hashtag for #ProjectHome trended worldwide on Twitter for the rest of Promo Week.

We were acknowledged in many ways by Jay, Liam, Louis, Niall and Jamie Scott; Liam even involved himself by fulfilling Angus’ challenge to convince him to play Home (our first big radio breakthrough!), and that was for all of you. All of them followed the project closely, and it's clear they were beyond happy to see the support.

Thank you to everyone who made INCREDIBLE art, edits, videos and other fanworks for this project. We have been SO overwhelmed by the amount of talent and effort everyone has put into making this project as spectacular and vibrant as possible - you guys are amazing!

Thank you for your endless dedication in tweeting, posting, Shazaming, streaming, sharing and requesting. Because of your effort, stations and DJs have given the song constant radio play (including Elvis Duran!), added Home to their regular playlists, featured it in online polls and challenges: even calling it 'One Direction’s new single'. Countless articles were written about how supportive, committed and creative 1D's fans are, and used this project as an example of just how powerful a force we are when we work together. That, once again, is all for you, all about you, and all because of you. You’ve even gotten Home nominated for a TCA!

Special thanks to @freddiesmyqueen for creating the official Home MV for the project, that even featured on South American television! A huge thank you to @vansandburberry, @unintentionalarry and @idareyoutotakealook for their help and hard work on posts and helping us with so many ways. To everyone involved in the sponsorships (@createdoutofnecessity & co) and donations: thank you for helping Home to reach the new and old fans who otherwise would’ve been unable to afford it. To the radio DJ’s that teamed up with us, encouraged us and helped Home reach new heights, thank you. To everyone who went above and beyond in encouraging/creating new ways for people to vote (@beccasafan, @larrinfinity​... your masterposts were invaluable): words cannot express how appreciative we are!

This is a song that wasn’t even on the album, and the success, attention and love you have generated is absolutely overwhelming. We will never be able to thank you all enough for all that you did. 

We hope you’ve enjoyed the project anywhere near as much as we have. It's been so heartwarming to see all the love, acceptance and happiness that this project generated, and thank you to everyone who sent messages of support and shared stories of how the project has impacted your life: the formal project date may be over but we are always going to be SO proud of you. There still are so many amazing things happening because of #ProjectHome - please keep checking in with us, please keep voting daily for #TeenChoice, and we will make sure to update you with the latest ways of making Home a continued success!

With as much love as we can possibly give, The #ProjectHome Team. 

(And thank you, always, for making this fandom Home.)

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#Home for TEEN CHOICE!

YOU DID IT. Home is now an OFFICIAL COMPETITOR in the #ChoiceSongGroup category at the TCA’s!

We’ve got tough competition (namely 5H) but this is our chance to prove just how powerful we still are as a fandom, to make the boys happy, to make ourselves happy, and to garner a HUGE amount of media attention for a song we’ve been supporting so passionately for the last month. We broke a TCA record with No Control last year, so now it’s time to do it again!

HOW TO VOTE -

US Voters: TCA Website, FOX NOW App (click on ‘Teen Choice’), Twitter NON-US Voters: Twitter (alternatively, the TCA Website works with a proxy)

RULES -

  • Tweets MUST INCLUDE #ChoiceSongGroup, #Home and @OneDirection. (By adding #NowPlaying, it’ll also count towards the Billboard charts! Try to also include the daily hashtag.)
  • Spamming votes from the same IP address/account will NOT work.
  • #TeenChoice only counts ONE VOTE per Twitter account PER 24 HOURS (no matter how many times you tweet or retweet), hence why we need EVERYONE involved. It’s all about strength in numbers.
  • HOWEVER, the more you tweet, the greater the exposure, and the higher the likelihood that new people will start voting!
  • Twitter votes WILL NOT WORK if your account/s are set to private.
  • If you intend on voting in other categories (i.e. #ChoiceMusicGroup), you MUST do so in a separate tweet. 

BONUS - After you’ve voted for the day, make sure you request Home to as many Radio DJ’s as you can: this TCA nomination will draw a great deal of attention, so let’s take advantage of that! Use the Radio Tweet Generator and add ‘@projecthome2016′ - that way, radio hosts can follow the project and see just how high the demand is. 

Let’s kick some ass!

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Billboard 2016 Song of the Summer

There’s less than 24 hours left in Billboard’s 2016 Song of the Summer Poll, and it’s time to take over! We’re so grateful for all the radio polls we’ve already won, and collectively we’re an unstoppable voting force. We know we can win this one! 

Winning this poll would give Home a massive media boost, and put us in a great position for the last week of Home Month. During Project No Control, we managed to get “No Control” added to the poll as an official option!

To vote, write this in on the bottom: One Direction, “Home”.  

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#PROJECTHOME’S FINAL WEEK

It's here: the final week of #ProjectHome! This week it's all about looking back on the incredible things this fandom has achieved for the project - from the incredible fanworks, to the media recognition it received, and a reminder of just how we, with nothing more than sheer dedication, made Home globally-known in such a short space of time! We think it'd be nice to coincide this week's hashtags with the very first week, like bookends. We want to showcase as many memories as possible, because we're STILL blown away with the sheer quality and heart you all put into your fanarts and edits. If you have works that you missed the deadline for but still want to show the world, please tag them with the new hashtags below!

DAILY HASHTAGS

  • Sunday May 22nd: #ProjectHomeLyricDay2
  • Monday May 23rd: #ProjectHomeNiallDay2
  • Tuesday May 24th: #ProjectHomeLiamDay2
  • Wednesday May 25th: #ProjectHomeHarryDay2
  • Thursday May 26th: #ProjectHomeLouisDay2
  • Friday May 27th: #ProjectHomeOT4Day2
  • Saturday May 28th: #ProjectHomeDay - FINAL
  • Again, your prompt fills’ caption should link to this post during this week, Thunderclap, iTunes and Spotify.
  • #YoullNeverBeAlone - the general weekly hashtag for Week 4
  • Include ‘@projecthome2016′ - this directs people to our twitter if they don’t know about the project yet!

STREAM HOME ON SPOTIFY

BUY HOME ON ITUNES/GIFT HOME

SHAZAM HOME

  • Download the Shazam app, play the song and press the button! It’s easy, quick and super effective. See how many times you can Shazam during one cycle of the song!

TWEETING FOR BILLBOARD TRENDING 140/LAST 24 HOURS

  • Tweet something that includes ‘Home by @OneDirection’, ‘#NowPlaying’ and the daily hashtag/s.
  • BONUS: Include text like Check out or Listen now on Spotify, and make sure you vary the wording if you’re voting multiple times - otherwise Twitter will think you’re a robot. (Hint: Use different emojis!!)
  • Include a link to the track on Spotify
  • Your tweet should look something like this: #NowPlaying #Home by @OneDirection on Spotify https://open.spotify.com/track/0uZzdkuzJEjFzaRR2HQ5mj #ProjectHomeNiallDay2 #YoullNeverBeAlone

VOTE IN POLLS

RADIO REQUESTS

HOME IS…

  • Post your photo of your filled in Home is… picture with the corresponding hashtag on social media
  • These will be put in a video at the end of the project!

FOLLOW US ON SOCIAL MEDIA

CONTACT THE TEAM (don’t hesitate to always tag us in your posts!)

Let’s pay tribute to this fandom’s incredible effort by showing the gratitude it deserves: let’s make the final leg of Project Home end with a bang!

With love, The #ProjectHome Team

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