UC or ER?
This is actually so helpful because as an American living in late stage capitalism where most people have zero health coverage except for the emergency room, the tire purpose of the ER has lost all meaning on most people.
[images: four billboards in central Florida, all with similar simple stylized two-panel captioned graphics, in which BayCare illustrates the difference between needing to go to urgent care and needing to go to emergency care:]
billboard 1, left: a bee. caption: "I stepped on a bee. Urgent care." right: a beehive. caption: "I stepped on a beehive. Emergency care."
billboard 2, left: a bottle labeled with the equal-armed medical cross. caption: "I need antibiotics. Urgent care." right: a bottle labeled with a skull. caption: "I need antivenom. Emergency care."
billboard 3, left: a generic skirt-wearing human whose knees are pressed together and whose hands are over the crotch. caption: "UTI. Urgent care." right: a horse kicking a generic pants-wearing human in the head. caption: "MRI. Emergency care."
billboard 4, left: a staircase two steps tall. caption: "Thump. Urgent care." right: a staircase several steps tall. caption: "Thump, thump, thump... Emergency care."