I love this meme because I think humans 10,000 years ago or 100,000 years ago would also like it
the heat of the fire draws air straight up from the center over the fire. This draws the air in from the sides in a circle around the fire creating an air current, which means air is being blown toward the fire from all sides. When you sit on one side of the fire, it blocks some of the air moving toward the fire from that side. Now there is more air being blown toward the fire from the side opposite you. This pushes the smoke your direction. When you move to the other side, it just makes the same thing happen over there. The smoke actually literally does follow you around no matter where you sit. Because physics.
in other words what you actually need at the fire is other people sitting around the fire with you to balance it out ;~;