Now that's what I call co-creation
Credit where its due. The new work for Ikea from Mother. Breathtakingly simple idea charmingly executed. What's not to like unless you are allergic to cats.
Every shot imaginable. This is the first film in our new campaign for Golf's European Tour. The idea is to dramatise the breathtaking golf shots that are on display in this tournament.
The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and 'given up' it has long seemed to me that there was mileage in hero worshiping parenthood and in particular the fact that the choice of an MPV proves that its all working 'down there' if you know what I mean. This ain't a sell out its a swagger waggon. By the way the promo is Number 2 this week in the Ad Age video viral chart. And above everything else how about that for the first work out of the blocks after the recall - that's a client with balls.