Did you guys enter Reddit's Secret Santa this year? It broke the Guinness World Record for the world's largest last year. I think to a certain extent it's everything Christmas should be - Thinking of others, giving gifts, and just enjoying that experience in of itself without considering what you yourself may receive.
This year I was matched with a girl from Colorado. She said she liked puppies, and purple, and one day wanted to open a hotel for dogs. A girl after my own heart. I hope one day this Nanook the Husky plush finds a place in her hotel.