The Tumblr Research Visualization Tool is coming along swimmingly.
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Get to your followers, messages, and drafts from the profile screen
In the new 3.6 update of Tumblr for iOS, just tap the “Manburger” button on the profile screen for quick access to your blog’s messages, followers, and drafts.
Tumblr also refers to the “Manburger” user menu icon as "the little dude with three lines." Tapping this icon also lets to change your blog appearance.
ALT
kenyatta
I’ve been calling it “the icon of the person running past you in a hurry”
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A clock that writes the time.
owlgoggles20
This is so unnecessary I’ll take 20
Is it weird that I find this adorable?
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comic © me
satan © himself
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What Tumblr did instead was to design a more thoughtful form of community engagement by requiring people to repost content in its original context rather than simply piping in an anonymous comment. According to Karp, this meant that people who had “put themselves out there” through a guitar performance or a poem were more likely to attract a sympathetic, encouraging community rather than trolls. He added that comments are “a second class feature” because a commentator is subsumed to a tiny text stream below the main piece of content. To foster engagement, Tumblr is instead choosing options like “Fan mail” which aspire to create more careful, thoughtful and elegant interactions.
Source: gigaom.com
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this bag would save me so many conversations, where do i get one
omg, right?
A network graph of 109,703 Tumblr users and a sample of the connections they make through reblogging (colored by algorithmic clustering which represents hypothesized topical communities).
A revised network graph from this year's research.
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Since we’re talking numbers, we should mention that we asked Tumblr analytics firm Union Metrics to tell us just how big the fandom was on The Day of The Doctor…
And the answer came back in a single sentence:
Because of you, Saturday, November 23, 2013, The Day of The Doctor, was the biggest television event they’d ever seen on Tumblr.
5.0 million posts 4.9 million reblogs 3.1 million likes 1.0 million contributors
It was bigger than the VMAs, the Super Bowl, and the Grammys…
…combined.
We’ve always said that the Doctor Who fandom on Tumblr was bigger on the inside. Now we all have a better idea of just how big that inside is.
And what’s amazing is we’re still growing.
Congrats, Whovians.
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We talk so much about data, but it's the opaque social behaviors that are really the most interesting.
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Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to...
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Gats & Dogs
Joining in on the unanimous fashion boner that Baz Luhrmann’s The Great Gatsby has garnered, here’s Menswear Dog’s take on the opulent classic.
The movie itself is more style than substance but that’s perfect for us because we’re not a movie blog. Baz Luhrmann goes over-the-top decadent in this rendition, but makes sure to pay attention to all the little details that make fashion bloggers go gaga. From collar pins to pattern-mixing to masterfully tailored 3-piece rigs; this is less a movie and more a moving mood board for the roaring twenties…and we’re ok with that. It opened nationwide this weekend so check it out.
“It makes me sad because I’ve never seen such – such beautiful shirts before.” The Great Gatsby, Chapter 5
Now this is advertising on Tumblr strategically.
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With the pressure for advertisers to enter Tumblr with culturally-significant markers that reflect the community (eg., image macros), we see misinformed attempts like this Home Depot ad that not only don't make sense but have nothing to do with the brand – besides creating visibility of the company's logo – in the first place.
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“_____ liked your post”
“_____ reblogged your post”
The sociocultural effects of Tumblr.
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Tumblr is not just a platform, it’s a community. A community of content creators and consumers. An average Tumblr user spends 1 hour and 38 minutes on the site per month doing nothing but consuming content.
No Comment: Using Tumblr to Tell Your Brand Story - Dachis Group (via courtenaybird)
"Consuming content" is such a poor way of describing how individuals use Tumblr. It completely disregards how people use the platform in their everyday lives (evidence from what I'm seeing in my ethnographic research): they post and reblog in the moment, and they view the same way, by scrolling through endless amounts of media and text. Tumblr thrives on information overload, but nobody minds, because everyone knows everyone else isn't paying attention to everything.
Source: dachisgroup.com
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Two Sides of Tumblr
omg this took forever but i’m so glad to be done. i don’t even know what to say about this ok but click to enlarge
I think this accurately sums up the extremes of Tumblr, but most users are probably more like one or two from each side combined.