Whenever somebody rants about Disney “milking the Star Wars franchise”, I have to wonder what planet they’ve been living on.
because as we all know
star wars
never sold out
until Disney came along
and ruined the purity of it
with their soulless money-grabbing ways
I’d rather take endless disposable merchandise farmed out to companies all over the place over an even larger volume of endless disposable merchandise locked under Disney’s iron grip on top of a new film every fucking year giving everyone franchise fatigue.
LucasArts-era licensing gave us everything from Jedi Knight II, to Knights of the Old Republic, to OG Battlefront II, to LEGO Star Wars (which is absolute kino fuck you), to Republic Commando, etc etc. Disney-era licensing gave us the cancellation of Star Wars 1313, the shuttering of LucasArts as a whole, and granting EA the exclusive video game license that resulted in the NuBattlefront dumpster fires.
It also gave you Masters of Teras Kasi, Star Wars: Obi-Wan, the shitty Atari games, a LOT of shovelware, the cancelation of OG Star Wars: Clone Wars, Star Wars Kinect, Star Wars Holiday Special, Jar Jar Binks -a character created entirely for appealing to kids for toys... Man, in fact, the whole franchise, even the first one, was firmly constructed with merchandising potential in mind. The industry heads literally honed Star Wars for their "toyability" as they referred to it.
Were there a handful good products in Lucas-era? Sure, a lot of mediocre softwares in itself but resonated better with Star Wars fans due to their painting jobs. But how many times people bought into the shit content, made with no regard other than brand recognition? Lucas had no real franchise upkeep and they often just looked out for the cheapest developer there is to give a license. You don't always stumble upon developers with vision and care for the franchise, which isn't something they cared about in the first place. In the end, consumers had to bite the bullet each and every time.
They pushed and marketized Boba Fett toys before he made his outing in the movies. They then recalled one of the toys due to a choking hazard, which caused a huge outrage because people were pumped up with hype and wanted that toy so badly. This created a big attention in the public eye, which they mistook it for character being beloved -- which affected their decision of making Jango Fett very important to the storyline (as Boba Fett wasn't).
Also this also happened: George Lucas's immediate family remagined as star Wars characters and being sold to collectors.
Star Wars was ALWAYS a cynical cashgrab. If you don't believe me, watch People vs George Lucas AND the Star Wars episode of The Toys That Made Us on Netflix.