OHH MAN PROMSTUCK, the final event clocked nearly 500 attendees and cost roughly $12,000 when the whole thing was wrapped. That’s barely the tip of the iceberg when it comes to this sort of discussion though.
Homestuck was a phenomenon because with frequent updates and no defined update schedule, the hype train never stopped. Frequently fandoms will go through phases of an explosion of content and then a resting period, which can easily be tracked by when new content appears. With things like TV shows, video games, or even most webcomics, having a schedule means you could tell when everyone was going to be freaking out, and the subsequent planning around that meant the hype train could be quantified. The problem with Homestuck was those curves couldn’t be tracked, especially because there was NEVER any warning what KIND of content we were getting. One day could be an update dropped at 5 AM EST that was two kids pelting each other with fruit. 4 hours later we could get a flash that killed 17 people. Then it could be THREE DAYS before another update where haha it was retconned that was a dream none of those people are dead. It was fucking anarchy. Sure there was a WAY to define the plot but knowing what was going on or what was coming at any given moment was fucking impossible, and the break between these updates is what spawned “update culture”.
The thing with update culture is that most content creators are aware of, and plan content updates around, the idea of what the fans will be feeling and thinking once that content is done being distributed. For TV shows, episodes are released with beginnings, middles, and ends- a narrative arc that allows people to start thinking about media the way the creator wants them to, leading them along with little trails of plot and puzzles to solve. But Homestuck’s updates weren’t planned like that, because they came in chunks of whenever it was done, a carry-over from the original Choose-Your-Own-Adventure format. Because of this, people were theorizing about thing that’d be fixed in the literal next page, but because we didn’t have that information, the weirdest shit started being produced. It also didn’t help that Homestuck has some fucking weird shit happen in it! And sometimes fan theories wouldn’t resurface until literal YEARS down the line (Tricksters, anyone??) and people would be screaming and throwing themselves on the floor. There was no predictability, and therefore ANYTHING WAS VALID. And it created an incredibly interesting, though HORRIBLY chaotic space, that by god, was so much fun. Homestuck was a large-scale production media produced like a fanfiction author and because of the size of the audience lead to PANDEMONIUM on a scale that can’t be easily replicated.
Like it’s not really appropriate to say “oh x is the new Homestuck” because the very nature of Homestuck’s creation and population ensures there will never BE another phenom like it. The landscape of fandom, due to Homestuck, has changed, because update culture can’t exist without the perfect storm of described attributes that this comic had- that now no one else can replicate because Homestuck caused people to move away from that style of storytelling BECAUSE of the hectic fandom! It all feeds into itself. (Sort of like the story of this comic, honestly.) The Homestuck fandom experience will likely never happen again because of the way Homestuck shaped the fan scene. And that’s cool to know about!
Also I feel I should clarify on some of the above points. To begin, they’re all fucking true.
- The sharpie dyeing story is unfortunately real. It’s original source is 4chan, the OP posted it on their personal tumblr blog (which for some reason still routes to my page if you google it). It can be found here.
- The horse dildo was also real. It was sent as a joke because of a series of horse dick jokes mentioned in the comic; for those not in the know about Homestuck, there’s a character who talks a lot about horses and their rippling muscles. Hussie included it as a find-able item in a later walk-around minigame flash.
- Two people did in fact donate $10,000 to the Homestuck kickstarter to have their fantrolls be canon and then murdered. While I don’t personally know the story of the female fantroll, the one in the top hat (Nektan Whelan) was actually made by an American Army veteran who read Homestuck while deployed in Iraq. He credited it was part of what helped him stay positive during active deployment. I can’t find the link to this conversation because it was on formspring like 4 years ago but if anyone has the link, let me know, I’d be curious to have it archived.
- The Homestuck flash in question that killed Newgrounds was Cascade. Hussie recorded that at that time he received over 1.2 million unique pageviews trying to access it at once, world-wide. It also crashed the main Homestuck site and forums, then megaupload, and (for a VERY short time), Twitter and Livestream, because people started streaming it and tweeting the links. Someone made a comic about how that experience felt and as someone who was there screaming at Newgrounds to let me in, I can promise it’s accurate.
- The update notifier was a godsend, and people would design specific macros, sounds, and images for their notifiers. It became a mini-culture in itself how you heard about the update. For a long time, I used to make tumblr posts about it. Update culture, and how fast you got to the update, was so real.
Anyway, hi, I’ve been in the Homestuck fandom for more than 5 years now, talk to me about it. It’s been a hell of a ride.
