[ID: Spongebob wrestling meme format. Buff Patrick labeled "predatory cult" flexes and growls in a wrestling ring at a stern, buff Spongebob labeled "my intelligence". In his corner Mr Crabs is labeled "my education". Final panel shows Patrick and whistling Spongebob walking out hand-in-hand, both labeled "rationalizing why this isn't really a cult" /ID]
(This is actually more relevant here than standalone.)
Our popular media has tended to portray people in cults as ignorant or as losers when that’s really not how they work. Cults don’t want dead weight they have to support; they want talented, clever, energetic people they can exploit to siphon wealth and labor out of.
Some are religious, but some are political. You find yourself moving into a house full of Maoist revolutionaries because capitalism really is that awful and ecological collapse is imminent—but for some reason, the leader of the self-crit sessions is also the person everyone else in the house is in a polyamorous relationship with, and they can’t see anyone else outside of the house without her approval. Or you need a little extra money and you get told you’d be so good at selling Keto products. You’re a natural, and after you get through these first tough months, the leg under you will be developed enough you only have to work if you wanna hit bigger goals. Etc.
Loneliness, a lack of purpose, and desperation all make you susceptible to cults no matter how smart you are. In fact, your very clever brain is also extremely capable of redirecting your thoughts away from realizing you’re being exploited and abused because, after all, you’re not some idiot, are you?
We’ve got a ton of very clever young people fully aware that they’re going to have to suffer through decisions of the selfish dead, and they’re going to crave salvation of all different kinds because the future is going to suck, and it won’t have been their fault, and they won’t be able to do anything to stop it.