Old Milwaukee — A close look at this late 1800s picture of the...

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A close look at this late 1800s picture of the intersection of E. Water and Cedar Sts. (later N. Water and W. Kilbourn) enables you to pick out some interesting details. The Herman Toser Co., a wholesaler of wines and liquors, was located at the corner, and one of its street level windows advertised its “sample room,” while the other told German speaking passersby of its weinstube (meaning wine cellar). The Mi-Flora Cigar Factory sign included mention of its “all clear Havana,” and the sweet shop advertised its fresh home-made candies, including “chocolates, bon-bons, etc.” and “ice cream soda - 5 & 10c.” The C.N. Caspar Co. - Book Emporium was next door, where, according to its sign, books were “bought, sold & exchanged.” The sign identifying Reinhard’s Buffet wasn’t as big as the one advertising one of its liquid refreshments, Blatz beer. Quin’s Athletic Goods and J.C. Iversen & Co., makers of looking glasses, picture frames, hardware, mantels, tile work, etc., were also on that block. The horse and carriage involved in a delivery here were from the American Express Co. (Photograph courtesy of First Wisconsin National Bank and information from the Milwaukee Public Library local history collection.)

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