Window card for SUNRISE (F.W. Murnau, USA, 1927)
Designer: uncredited
Poster source: Silent Film Chronicle
Playing today in a double bill with Murnau’s Nosferatu at New York’s Film Forum.
“Consider that when the average theatrical run of a film was three days, that Sunrise would not only command a princely sum of $2.00 a ticket, but run for over 28 weeks at the Times Square Theater in New York City. Because of its incredible popularity the original advertising paper on this film was used extensively traveling through the several rungs of distributorship until the ragged remnants were finally discarded. This is the first poster we have offered on the title and the only copy of this unique window card that we have seen. ” –Heritage Auctions where this 14″ x 22″ window card sold for $19,120 in 2008.