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  Ghais Scott Safadi is a real estate entrepreneur, beer enthusiast, husband, and father based in the Bay Area. Born in Damascus, Syria, Scott and his family immigrated to the United States in the 80s. Hard work and good grades landed him a place at Dartmouth, where he earned a degree in philosophy and engineering. After witnessing his uncle's success as a contractor and developer first-hand, Scott was inspired to launch his own property management company. From zero units in 2007 to nearly 1,000 by 2017, Cal Bay Property Management was an undeniable success. Now, Scott is turning his entrepreneurial eye to the beer industry. His latest venture, Shared Palate, aims to totally shake up the way we experience beer.  
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Carpet is designed to take a beating. That’s why they’ve been the go to flooring option in rental homes and apartments for decades. Even the most stain-proof of rug will eventually start show signs of wear and tear, though. Scott Safadi of Cal Bay Property Management recommends taking the following steps to prevent damage to the carpet in your rental community:

Use Entryways Strategically
Wear and tear often comes from mud, dirt and debris tracked in front outdoors. With that in mind, place hardwood or vinyl flooring in the entryways where folks are likely to kick off their shoes. Consider using the same flooring in your kitchen and bathroom for a cohesive look throughout the unit.

Splurge on a Deep Clean
Your tenants may (or may not, as the case may be) vacuum regularly, but nobody can get the job done as well as a professional. Invest in an annual deep clean to ensure the longevity of your carpet. Hire a local company to come in to clean or rent a rug cleaner from a local hardware store. Either way, the results will impress both you and your tenants.

Consider Limiting Pets
Fido might be man’s best friend, but that doesn’t mean he’s great for your property’s carpets. Even the most well-behaved and trained dogs and cats will have accidents on the carpet now and then. With this in mind, be sure to create a pet policy that makes sense for your community. If you’re not willing to forbid pets altogether, consider charging pet rent to put towards the inevitable cost of replacing carpet.

Use Color to Your Advantage
It doesn’t take a property management genius to know that white carpets in a rental is a bad idea. Thankfully, there are several patterns, fabrics and designs that can distract from the spills and stains of everyday life. In addition to helping camouflage stains, carpet colors can help create your community’s personality. A color palette that’s found throughout the property can give you a cohesive feel that’s warm and inviting. You can even consider theming, like this Atari-themed apartment community in Sunnyvale.

Regardless of how you decide to make carpeting last in your rental property, prioritizing cleanliness can save you real money. Consider these tips the next time you’re replacing old carpeting.

- Scott Safadi, Cal Bay Property Management