The four D’s of user involvement: “The Distribution strategy utilizes viral marketing in order to invite potential users to consume this content, while the Deliberation strategy enables users to react and interact with the produced and distributed content. Lastly the Data-gathering strategy accumulates information about users and their interaction in order to better serve the same users and potential advertisers.”
via Redefining User Involvement in Digital News MediaArne H. Krumsvik Arne H. Krumsvik, Department of Media and Communication, University of Oslo and Westerdals Oslo School of Arts, Communication and Technology, Norway. http://www.tandfonline.com/doi/full/10.1080/17512786.2017.1279025